Point and Shoot! Why a Shotgun Mic Might be Right for You!

Point and Shoot! Why a Shotgun Mic Might be Right for You!

Point and Shoot! Why a Shotgun Mic Might be Right for You! By Frank Verderosa, 4/8/2022   While listening to one of the many Voice Actor chats on Clubhouse recently, I stumbled upon a comment from an “engineer that’s been working for 30 years” regarding shotgun microphones. He said, “Those mics are not for voice […]

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The Dangerous Illusion of DIY Branding

The Dangerous Illusion of DIY Branding – By Rudy Gaskins, 10/5/25 When I think back on my years running a boutique ad agency, I’m reminded of how serious branding really is. Clients like American Express trusted us with hundreds of thousands of dollars and insisted on absolute precision. AMEX’s rule was simple: “Stay within the […]

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XLR Microphone Cables: Old School Reliability in a High-Tech World

XLR Microphone Cables: Old School Reliability in a High-Tech World By Frank Verderosa, 5/5/25 In a world where technology changes at lightning speed—where we’ve seen computer ports evolve from chunky rectangles to sleek, reversible connectors—there’s one piece of gear that has stayed almost exactly the same for decades: the humble XLR microphone cable. We’ve all […]

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