“Ability proceeds from a fusion of skills, knowledge, understanding and imagination, consolidated by experience.
MICHAEL KLARKE
Avada has been the #1 selling theme for 5 years with over 350,000 satisfied customers. We will continue and produce amazing updates for our customer base.
RECENT ARTICLES

The Moral Dilemmas of Creative Work
Where Do You Draw The Line? The Moral Dilemmas of Creative Work By Frank Verderosa, originally published 10/03/2025 In the past few weeks, I’ve found myself thinking a lot about the choices we make [...]
A Voice Actor’s Guide to Smart Marketing Collaboration
Building Your Brand with a Professional: A Voice Actor’s Guide to Smart Marketing Collaboration By Rudy Gaskins, 10/19/2025 I recently delivered presentations on branding at two international gatherings: the Nigerian-based VO Africa Conference and [...]
Point and Shoot! Why a Shotgun Mic Might be Right for You!
Point and Shoot! Why a Shotgun Mic Might be Right for You! By Frank Verderosa, Essential Reading from the Archives While listening to one of the many Voice Actor chats on Clubhouse recently, I [...]
Article Archive

The Dangerous Illusion of DIY Branding
The Dangerous Illusion of DIY Branding - By Rudy Gaskins, 10/5/25 When I think back on my years running a boutique ad agency, I’m reminded of how serious branding really is. Clients like American Express [...]
XLR Microphone Cables: Old School Reliability in a High-Tech World
XLR Microphone Cables: Old School Reliability in a High-Tech World By Frank Verderosa, 5/5/25 In a world where technology changes at lightning speed—where we’ve seen computer ports evolve from chunky rectangles to sleek, reversible connectors—there’s [...]
Viva Voz
Viva Voz: Ten Days That Transform Voice and Soul By Rudy Gaskins, 9/21/2025 Attending the Viva Voz Festival once again was nothing short of transformative. As a fellow conference producer, I can attest [...]

Ready to Talk?
DO YOU HAVE A BIG IDEA WE CAN HELP WITH?