Where Do You Draw The Line? The Moral Dilemmas of Creative Work By Frank Verderosa, originally published 10/03/2025 In the past few weeks, I’ve found myself thinking a lot about the choices we make as creative professionals — voice actors, comedians, audio engineers, writers, and beyond. Specifically, I keep circling back to the question: […]
Building Your Brand with a Professional: A Voice Actor’s Guide to Smart Marketing Collaboration By Rudy Gaskins, 10/19/2025 I recently delivered presentations on branding at two international gatherings: the Nigerian-based VO Africa Conference and Colombia’s VivaVoz Festival. What became abundantly clear in both forums is that branding is universal. Regardless of geography, culture, or […]
Read More… from A Voice Actor’s Guide to Smart Marketing Collaboration
Point and Shoot! Why a Shotgun Mic Might be Right for You! By Frank Verderosa, Essential Reading from the Archives While listening to one of the many Voice Actor chats on Clubhouse recently, I stumbled upon a comment from an “engineer that’s been working for 30 years” regarding shotgun microphones. He said, “Those mics […]
Read More… from Point and Shoot! Why a Shotgun Mic Might be Right for You!
The Dangerous Illusion of DIY Branding – By Rudy Gaskins, 10/5/25 When I think back on my years running a boutique ad agency, I’m reminded of how serious branding really is. Clients like American Express trusted us with hundreds of thousands of dollars and insisted on absolute precision. AMEX’s rule was simple: “Stay within the […]
XLR Microphone Cables: Old School Reliability in a High-Tech World By Frank Verderosa, 5/5/25 In a world where technology changes at lightning speed—where we’ve seen computer ports evolve from chunky rectangles to sleek, reversible connectors—there’s one piece of gear that has stayed almost exactly the same for decades: the humble XLR microphone cable. We’ve all […]
Read More… from XLR Microphone Cables: Old School Reliability in a High-Tech World
Viva Voz: Ten Days That Transform Voice and Soul By Rudy Gaskins, 9/21/2025 Attending the Viva Voz Festival once again was nothing short of transformative. As a fellow conference producer, I can attest to the extraordinary level of vision, passion, and logistical mastery required to bring an event of this scale and depth […]
– The Power of the Pause: How Silence Shapes Success – – By Rudy Gaskins, 9/7/2025 – Not long ago, I spent an hour with my guru. In that entire hour, we spoke no more than three sentences. At first, I wondered if anything meaningful could happen in such silence. By the end, I realized […]
The Dynamics of Vocal Expression: Uncover Your Own. – By Rudy Gaskins, June 15, 2025 As voice actors, our instrument goes far beyond sound. It’s shaped by breath, body, mind, and emotion. Yet one of the most overlooked tools for expanding vocal range, emotional authenticity, and expressive control is the art of singing. We all […]
GET THE LATEST NEWS FROM SOVAS AND THE VO COMMUNITY
