The Dangerous Illusion of DIY Branding – By Rudy Gaskins, 10/5/25 When I think back on my years running a boutique ad agency, I’m reminded of how serious branding really is. Clients like American Express trusted us with hundreds of thousands of dollars and insisted on absolute precision. AMEX’s rule was simple: “Stay within the […]
XLR Microphone Cables: Old School Reliability in a High-Tech World By Frank Verderosa, 5/5/25 In a world where technology changes at lightning speed—where we’ve seen computer ports evolve from chunky rectangles to sleek, reversible connectors—there’s one piece of gear that has stayed almost exactly the same for decades: the humble XLR microphone cable. We’ve all […]
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Viva Voz: Ten Days That Transform Voice and Soul By Rudy Gaskins, 9/21/2025 Attending the Viva Voz Festival once again was nothing short of transformative. As a fellow conference producer, I can attest to the extraordinary level of vision, passion, and logistical mastery required to bring an event of this scale and depth […]
– The Power of the Pause: How Silence Shapes Success – – By Rudy Gaskins, 9/7/2025 – Not long ago, I spent an hour with my guru. In that entire hour, we spoke no more than three sentences. At first, I wondered if anything meaningful could happen in such silence. By the end, I realized […]
The Dynamics of Vocal Expression: Uncover Your Own. – By Rudy Gaskins, June 15, 2025 As voice actors, our instrument goes far beyond sound. It’s shaped by breath, body, mind, and emotion. Yet one of the most overlooked tools for expanding vocal range, emotional authenticity, and expressive control is the art of singing. We all […]
– From Booth to Brand: Building Buzz as a Voice Actor – By Rudy Gaskins, June 13, 2025 One of the persistent disconnects between voice actors and their potential clients is that they rarely move in the same circles. Voice actors, especially those who are emerging or mid-career, have long relied on facilitators such as […]
– The Power of Presence: Living Artfully Through the Voice – – By Rudy Gaskins, June 29, 2025 – – After decades of directing voice actors, from household names to first-timers trembling through their first lines, I’ve come to see voice acting as something far deeper than the business it’s often reduced to. Yes, there […]
– Large Diaphragm Condensor vs. Dynamic Microphones: Which One is Best for Voice Acting? – – By Frank Verderosa, April 1, 2025 – – If you’re stepping into the world of voice acting, one of the biggest decisions you’ll face is choosing the right microphone. With so many options out there, it can be overwhelming. […]
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