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The GVAA Rate Guide is intended solely as an informational and educational resource for the Voiceover Community, Talent, and Producers to consider when determining their own rates. Please read the complete GVAA Rate Guide Disclaimer here.
This page gives you common Best Practices, Terminology Definitions, Market Size examples, as well as additional rates resources for SAG-AFTRA and UK rates.
Voiceover Categories
To make it quicker and easier to find the rate you’re looking for, simply select the Voiceover Category that applies to your project. Of course, you can scroll through at your own pace to see the Rate Guide in its entirety.
| TV Broadcast | ||
| *All rates are for one spot only. Spot length :15 - :90. The rate is negotiable for multiple spots. Renewal option is existing rate PLUS 10%-20% of original rate. | ||
| *Note - Projects with usage including “all lifts/edits/versions” are becoming more common. This is not the norm, and while offering unlimited lifts etc does NOT deliver compensation for the value provided to the client, it IS something that you should know when quoting or determining which jobs to audition for. To combat this, you have options: to limit the number of lifts granted at the agreed upon rate, or limit the intended usage length. Either way, understand that granting unlimited lifts etc gives the client the ability to create entire campaigns from a limited number of sessions, and takes away fair compensation from the voice actor for the value that client is receiving in return. | ||
| Local Markets (One City or State, NO Major Markets) | Rate Range | Notes |
| 3 Months | $400-$500 | Usage is limited to the time period and market specified (ex: Las Vegas, Cincinnati, San Antonio, Kansas). Does not apply to major markets (example: New York, Los Angeles, Chicago). For major market rates, see Regional and National sections. TV Broadcast usage only. Does not include Internet/Web, or Social Media usage. |
| 6 Months | $800 - $1,000 | |
| 1 Year | $1,200 - $1,500 | |
| Regional Markets (Up to 4 States, International only, or 1 Major Market) | Rate Range | Notes |
| 3 Months | $500 - $650 | Usage is limited to the time period and market specified. Rates for a single Major Market (New York, Los Angeles, Chicago) may be quoted like a regional market because of their large size. Rates may vary depending on size of specific Major Market. Consulting an agent is recommended to ensure proper rate. TV Broadcast usage only. Does not include Internet/Web, or Social Media usage. |
| 6 Months | $1,000-$1,300 | |
| 1 Year | $1,500-$1,800 | |
| National (4+ States, No Major Markets, or Cable Only) | Rate Range | Notes |
| 3 Months | $750 - $1,250 | Usage is limited to the time period specified. TV Broadcast usage only. Does not include any major market (example: New York, Los Angeles, Chicago). Does not include Internet/Web, or Social Media usage. |
| 6 Months | $1,500 - $2,200 | |
| 1 Year | $2,500 - $2,800 | |
| National (4+ States With Up To All Major Markets) | Rate Range | Notes |
| 3 Months | $1,250 - $1,400 | Usage is limited to the time period specified. Major markets may be included. TV Broadcast usage only. Does not include Internet/Web, or Social Media usage. |
| 6 Months | $2,500 - $2,800 | |
| 1 Year | $3,200 - $3,500 | |
| *Worldwide Add-On | 3x National Rate | If a client wants "worldwide" usage, this easy multiplier will work. However, ask clients for specific geographic needs to ensure quoting a proper rate for the intended usage. |
| TV Tag Local (1 State) | Rate Range | Notes |
| 3 Months | $150 - $200 | No major markets included (ex: New York, Los Angeles, Chicago). Rate should reflect usage and usage period of the commercial spot the tag is being added to. Maximum of one year usage period per tag. If only tags are being recorded, a regular session fee of $300 applies for the first tag. Tags must come at the end of the spot and must be specific regarding date, time, location, etc. They cannot introduce a new product or add a new idea to the spot. Examples: “Sale ends Thursday December 16th at all participating locations ” is a tag. “Nancy’s pancake house is your destination for an amazing breakfast.” is NOT a tag. |
| 6 Months | $300 - $400 | |
| 1 Year | $400 - $500 | |
| TV Tag Regional (Up to 4 States, or International Only, or 1 Major Market) | Rate Range | Notes |
| 3 Months | $200 - $250 | No major markets included (ex: New York, Los Angeles, Chicago).Rate should reflect usage and usage period of the commercial spot the tag is being added to. Maximum of one year usage period per tag. If only tags are being recorded, a regular session fee of $300 applies for the first tag. Tags must come at the end of the spot and must be specific regarding date, time, location, etc. They cannot introduce a new product or add a new idea to the spot. Examples: “Sale ends Thursday December 16th at all participating locations ” is a tag. “Nancy’s pancake house is your destination for an amazing breakfast.” is NOT a tag. |
| 6 Months | $400 - $500 | |
| 1 Year | $500 - $600 | |
| TV Tag National (4+ States, NO Major Markets) | Rate Range | Notes |
| 3 Months | $250 - $300 | No major markets included (ex: New York, Los Angeles, Chicago).Major markets may be included (ex: Los Angeles, Chicago). Rate should reflect usage and usage period of the commercial spot the tag is being added to. Maximum of one year usage period per tag. If only tags are being recorded, a regular session fee of $300 applies for the first tag. Tags must come at the end of the spot and must be specific regarding date, time, location, etc. They cannot introduce a new product or add a new idea to the spot. Examples: “Sale ends Thursday December 16th at all participating locations ” is a tag. “Nancy’s pancake house is your destination for an amazing breakfast.” is NOT a tag. |
| 6 Months | $500 - $600 | |
| 1 Year | $650 - $750 | |
| TV Tag National (4+ States, WITH Major Markets) | Rate Range | Notes |
| 3 Months | $300 - $350 | Major markets may be included (ex: New York, Los Angeles, Chicago). Rate should reflect usage and usage period of the commercial spot the tag is being added to. Maximum of one year usage period per tag. If only tags are being recorded, a regular session fee of $300 applies for the first tag. Tags must come at the end of the spot and must be specific regarding date, time, location, etc. They cannot introduce a new product or add a new idea to the spot. Examples: “Sale ends Thursday December 16th at all participating locations ” is a tag. “Nancy’s pancake house is your destination for an amazing breakfast.” is NOT a tag. |
| 6 Months | $600 - $700 | |
| 1 Year | $800 - $900 | |
| *Worldwide Add-On | 3x National Rate | If a client wants "worldwide" usage, this easy multiplier will work. However, ask clients for specific geographic needs to ensure quoting a proper rate for the intended usage. |
| Automotive - TV Broadcast | Rate Range | Notes |
| Tier 1 - National Brand Spots | Union Rate | Tier 1 automotive spots are major brand spots. Always will be Union and will be received via Agent or Management. |
| Tier 2 - Regional Tags | $75 - $200 per spot | Non-Union: Tier 2 automotive spots are regional tags placed at the end of existing national spots. Rate depends on agency and size. Rates are same for TV, Radio, or Digital Broadcast. Usage run directly correlates with ad sale for dealership. Usage length does not factor into rates. |
| Tier 3 - Local Dealer Spots | ||
| :30 & :60 | $150 - $200 per spot | Non-Union: Tier 3 automotive spots are single owner/dealer spots via ad agency or direct on-site. These are always local market only. Rates are the same for TV, Radio, or Digital Broadcast. Usage run directly correlates with ad sale for dealership. Usage length does not factor into rates. |
| :15, :10, :16 | $75 - $100 per spot | |
| In-Show / Documentary Narration | Rate Range | Notes |
| 30 Min Program | $500 - $1,000 | In-Show & Documentary Narration consist of Non-Dramatic Reality Based TV programming including Docu-Series. $500-$1,000 is average for a 30 minute show ($500-700 is common for DIY, HGTV, and TLC). Quote at the lower range for less dense shows, and upper range for wall to wall narration. For cable, if there are 6-7 minutes for commercial, that leaves 24 minutes of programming. Of 24 minutes, if the narrator is voicing 4-5 minutes, that is considered less dense. History and Weather channel tend to run the same programs longer (possibly many, many years), so take that into consideration when quoting. Full buyout and base rate is for cable. Add an additional 20-25% bump for each additional usage source, such as streaming usage, or if it will be played in another International market. |
| 1 Hour Program | $1,500 - $3,000 | In-Show & Documentary Narration consist of Non-Dramatic Reality Based TV programming including Docu-Series. Correct range for a medium to vocally dense program. $2,500-$3,000 is a fair rate for denser programs where the narrator is speaking the whole time. Documentaries that are nature oriented tend to be denser reads. $1,500 might be a quote for a less dense read. A good example of this is when a narrator is interspersed with experts talking on camera, re-creations of crime scenes, etc - the fewer people on camera means more narration will be needed. Examples include Oxygen, Smithsonian, National Geographic. History and Weather channel tend to run the same programs longer (possibly many, many years), so take that into consideration when quoting. Full buyout and base rate is for cable. Add an additional 20-25% bump for each additional usage source, such as steaming usage, or if it will be played in another International market. |
| About The Industry | ||
| Generally considered non jurisdictional work. Deficit funded. It usually takes 2-3 years before there is any profit seen by the client. It is very costly to produce a documentary and most of them are independent. Rates really vary depending on the channel and source. Rates are usually a full buyout with cable being the base rate. Talent and agents should charge an additional 20-25% bump per additional usage source, such as streaming or use in another International market. | ||
| Conflicts & Negotiation Tactics | ||
| If you are going to be the main voice on a series, it will potentially knock you out of the running for voicing the same type of documentaries due to it’s a similar tone. Most clients don’t want it to have the same tone as a competing series or channel. Higher rate is common for regular series work that can limit other booking options. | ||
| Source Connect vs You Recording at Home & Sending Files | ||
| Add $250 to your quote if talent is recording at home, labeling, organizing and sending files. No add on for Source Connect or outside studio sessions. | ||
| Infomercials / Direct Response TV (DRTV) | Rate Range | Notes |
| National - 1 Year | $1500 for up to 2 hour session. Pickups during 1 year term are at $475 for up to 2 hour session. | Infomercials & DRTV are programs that direct you to call or visit a website to purchase. Informercials are generally 30-min programs. DRTV is shorter commercial advertisements. Rates are per script and are for short form :30 or :60 spots or long form infomercials. Includes cuts/versions and up to 10 phone numbers. Additional phone numbers are $42 per. |
| North America (US & Canada) - 1 Year | $2325 for up to 2 hour session. Pickups during 1 year term are at $475 for up to 2 hour session. | Infomercials & DRTV are programs that direct you to call or visit a website to purchase. Informercials are generally 30-min programs. DRTV is shorter commercial advertisements. Rates are per script and are for short form :30 or :60 spots or long form infomercials. Includes cuts/versions and up to 10 phone numbers. Additional phone numbers are $42 per. |
| MNEMONICS (Example: Got Milk? Yahoo!!!, Let’s Go Places) | Rate Range | Notes |
| Average Rate | $1,000 - $50,000 | Mnemonic rates vary widely depending on brand and usage. Please seek help from a talent agent, union representative, or rate expert when negotiating. |
| Point of Sale (Gas Stations & Grocery Stores) | Rate Range | Notes |
| Usage is based on TV Broadcast | Use "TV Broadcast" Rates Above | Grocery stores, gas stations, and retail stores where a video promoting a specific product is being shown. Does not refer to voice over for automated check outs. Use same market size assessment to quote. |
| TV Commercial VO - Web Usage Add-On | Rate Range | Notes |
| Based on type of Usage. See Digital Broadcast - Internet/Streaming TV section for rates and usage terms. | ||
| Local Markets (One City or State, NO Major Markets) | Rate Range | Notes |
| 3 Months | $400-$500 | |
| 6 Months | $800 - $1,000 | |
| 1 Year | $1,200 - $1,500 | |
| Regional Markets (Up to 4 States, International only, or 1 Major Market) | Rate Range | Notes |
| 3 Months | $500 - $650 | |
| 6 Months | $1,000-$1,300 | |
| 1 Year | $1,500-$1,800 | |
| National (4+ States, No Major Markets, or Cable Only) | Rate Range | Notes |
| 3 Months | $750 - $1,250 | |
| 6 Months | $1,500 - $2,200 | |
| 1 Year | $2,500 - $2,800 | |
| National (4+ States With Up To All Major Markets) | Rate Range | Notes |
| 3 Months | $1,250 - $1,400 | |
| 6 Months | $2,500 - $2,800 | |
| 1 Year | $3,200 - $3,500 | |
| *Worldwide Add-On | 3x National Rate | If a client wants "worldwide" usage, this easy multiplier will work. However, ask clients for specific geographic needs to ensure quoting a proper rate for the intended usage. |
| TV Tag Local (1 State) | Rate Range | Notes |
| 3 Months | $150 - $200 | |
| 6 Months | $300 - $400 | |
| 1 Year | $400 - $500 | |
| TV Tag Regional (Up to 4 States, or International Only, or 1 Major Market) | Rate Range | Notes |
| 3 Months | $200 - $250 | |
| 6 Months | $400 - $500 | |
| 1 Year | $500 - $600 | |
| TV Tag National (4+ States, NO Major Markets) | Rate Range | Notes |
| 3 Months | $250 - $300 | |
| 6 Months | $500 - $600 | |
| 1 Year | $650 - $750 | |
| TV Tag National (4+ States, WITH Major Markets) | Rate Range | Notes |
| 3 Months | $300 - $350 | |
| 6 Months | $600 - $700 | |
| 1 Year | $800 - $900 | |
| *Worldwide Add-On | 3x National Rate | If a client wants "worldwide" usage, this easy multiplier will work. However, ask clients for specific geographic needs to ensure quoting a proper rate for the intended usage. |
| Automotive - TV Broadcast | Rate Range | Notes |
| Tier 1 - National Brand Spots | Union Rate | Tier 1 automotive spots are major brand spots. Always will be Union and will be received via Agent or Management. |
| Tier 2 - Regional Tags | $75 - $200 per spot | Non-Union: Tier 2 automotive spots are regional tags placed at the end of existing national spots. Rate depends on agency and size. Rates are same for TV, Radio, or Digital Broadcast. Usage run directly correlates with ad sale for dealership. Usage length does not factor into rates. |
| :30 & :60 | $150 - $200 per spot | |
| :15, :10, :16 | $75 - $100 per spot | |
| In-Show / Documentary Narration | Rate Range | Notes |
| 30 Min Program | $500 - $1,000 | In-Show & Documentary Narration consist of Non-Dramatic Reality Based TV programming including Docu-Series. $500-$1,000 is average for a 30 minute show ($500-700 is common for DIY, HGTV, and TLC). Quote at the lower range for less dense shows, and upper range for wall to wall narration. For cable, if there are 6-7 minutes for commercial, that leaves 24 minutes of programming. Of 24 minutes, if the narrator is voicing 4-5 minutes, that is considered less dense. History and Weather channel tend to run the same programs longer (possibly many, many years), so take that into consideration when quoting. Full buyout and base rate is for cable. Add an additional 20-25% bump for each additional usage source, such as streaming usage, or if it will be played in another International market. |
| 1 Hour Program | $1,500 - $3,000 | In-Show & Documentary Narration consist of Non-Dramatic Reality Based TV programming including Docu-Series. Correct range for a medium to vocally dense program. $2,500-$3,000 is a fair rate for denser programs where the narrator is speaking the whole time. Documentaries that are nature oriented tend to be denser reads. $1,500 might be a quote for a less dense read. A good example of this is when a narrator is interspersed with experts talking on camera, re-creations of crime scenes, etc - the fewer people on camera means more narration will be needed. Examples include Oxygen, Smithsonian, National Geographic. History and Weather channel tend to run the same programs longer (possibly many, many years), so take that into consideration when quoting. Full buyout and base rate is for cable. Add an additional 20-25% bump for each additional usage source, such as steaming usage, or if it will be played in another International market. |
| Infomercials / Direct Response TV (DRTV) | Rate Range | Notes |
| National - 1 Year | $1500 for up to 2 hour session. Pickups during 1 year term are at $475 for up to 2 hour session. | Infomercials & DRTV are programs that direct you to call or visit a website to purchase. Informercials are generally 30-min programs. DRTV is shorter commercial advertisements. Rates are per script and are for short form :30 or :60 spots or long form infomercials. Includes cuts/versions and up to 10 phone numbers. Additional phone numbers are $42 per. |
| North America (US & Canada) - 1 Year | $2325 for up to 2 hour session. Pickups during 1 year term are at $475 for up to 2 hour session. | Infomercials & DRTV are programs that direct you to call or visit a website to purchase. Informercials are generally 30-min programs. DRTV is shorter commercial advertisements. Rates are per script and are for short form :30 or :60 spots or long form infomercials. Includes cuts/versions and up to 10 phone numbers. Additional phone numbers are $42 per. |
| MNEMONICS (Example: Got Milk? Yahoo!!!, Let’s Go Places) | Rate Range | Notes |
| Average Rate | $1,000 - $50,000 | Mnemonic rates vary widely depending on brand and usage. Please seek help from a talent agent, union representative, or rate expert when negotiating. |
| Point of Sale (Gas Stations & Grocery Stores) | Rate Range | Notes |
| Usage is based on TV Broadcast | Use "TV Broadcast" Rates Above | Grocery stores, gas stations, and retail stores where a video promoting a specific product is being shown. Does not refer to voice over for automated check outs. Use same market size assessment to quote. |
| TV Commercial VO - Web Usage Add-On | Rate Range | Notes |
| Local Markets (One City or State, NO Major Markets) | Rate Range | Notes |
| 3 Months | $400-$500 | |
| 6 Months | $800 - $1,000 | |
| 1 Year | $1,200 - $1,500 | |
| Regional Markets (Up to 4 States, International only, or 1 Major Market) | Rate Range | Notes |
| 3 Months | $500 - $650 | |
| 6 Months | $1,000-$1,300 | |
| 1 Year | $1,500-$1,800 | |
| National (4+ States, No Major Markets, or Cable Only) | Rate Range | Notes |
| 3 Months | $750 - $1,250 | |
| 6 Months | $1,500 - $2,200 | |
| 1 Year | $2,500 - $2,800 | |
| National (4+ States With Up To All Major Markets) | Rate Range | Notes |
| 3 Months | $1,250 - $1,400 | |
| 6 Months | $2,500 - $2,800 | |
| 1 Year | $3,200 - $3,500 | |
| *Worldwide Add-On | 3x National Rate | If a client wants "worldwide" usage, this easy multiplier will work. However, ask clients for specific geographic needs to ensure quoting a proper rate for the intended usage. |
| TV Tag Local (1 State) | Rate Range | Notes |
| 3 Months | $150 - $200 | |
| 6 Months | $300 - $400 | |
| 1 Year | $400 - $500 | |
| TV Tag Regional (Up to 4 States, or International Only, or 1 Major Market) | Rate Range | Notes |
| 3 Months | $200 - $250 | |
| 6 Months | $400 - $500 | |
| 1 Year | $500 - $600 | |
| TV Tag National (4+ States, NO Major Markets) | Rate Range | Notes |
| 3 Months | $250 - $300 | |
| 6 Months | $500 - $600 | |
| 1 Year | $650 - $750 | |
| TV Tag National (4+ States, WITH Major Markets) | Rate Range | Notes |
| 3 Months | $300 - $350 | |
| 6 Months | $600 - $700 | |
| 1 Year | $800 - $900 | |
| *Worldwide Add-On | 3x National Rate | If a client wants "worldwide" usage, this easy multiplier will work. However, ask clients for specific geographic needs to ensure quoting a proper rate for the intended usage. |
| Automotive - TV Broadcast | Rate Range | Notes |
| Tier 1 - National Brand Spots | Union Rate | Tier 1 automotive spots are major brand spots. Always will be Union and will be received via Agent or Management. |
| Tier 2 - Regional Tags | $75 - $200 per spot | Non-Union: Tier 2 automotive spots are regional tags placed at the end of existing national spots. Rate depends on agency and size. Rates are same for TV, Radio, or Digital Broadcast. Usage run directly correlates with ad sale for dealership. Usage length does not factor into rates. |
| :30 & :60 | $150 - $200 per spot | |
| :15, :10, :16 | $75 - $100 per spot | |
| In-Show / Documentary Narration | Rate Range | Notes |
| 30 Min Program | $500 - $1,000 | In-Show & Documentary Narration consist of Non-Dramatic Reality Based TV programming including Docu-Series. $500-$1,000 is average for a 30 minute show ($500-700 is common for DIY, HGTV, and TLC). Quote at the lower range for less dense shows, and upper range for wall to wall narration. For cable, if there are 6-7 minutes for commercial, that leaves 24 minutes of programming. Of 24 minutes, if the narrator is voicing 4-5 minutes, that is considered less dense. History and Weather channel tend to run the same programs longer (possibly many, many years), so take that into consideration when quoting. Full buyout and base rate is for cable. Add an additional 20-25% bump for each additional usage source, such as streaming usage, or if it will be played in another International market. |
| 1 Hour Program | $1,500 - $3,000 | In-Show & Documentary Narration consist of Non-Dramatic Reality Based TV programming including Docu-Series. Correct range for a medium to vocally dense program. $2,500-$3,000 is a fair rate for denser programs where the narrator is speaking the whole time. Documentaries that are nature oriented tend to be denser reads. $1,500 might be a quote for a less dense read. A good example of this is when a narrator is interspersed with experts talking on camera, re-creations of crime scenes, etc - the fewer people on camera means more narration will be needed. Examples include Oxygen, Smithsonian, National Geographic. History and Weather channel tend to run the same programs longer (possibly many, many years), so take that into consideration when quoting. Full buyout and base rate is for cable. Add an additional 20-25% bump for each additional usage source, such as steaming usage, or if it will be played in another International market. |
| Infomercials / Direct Response TV (DRTV) | Rate Range | Notes |
| National - 1 Year | $1500 for up to 2 hour session. Pickups during 1 year term are at $475 for up to 2 hour session. | Infomercials & DRTV are programs that direct you to call or visit a website to purchase. Informercials are generally 30-min programs. DRTV is shorter commercial advertisements. Rates are per script and are for short form :30 or :60 spots or long form infomercials. Includes cuts/versions and up to 10 phone numbers. Additional phone numbers are $42 per. |
| North America (US & Canada) - 1 Year | $2325 for up to 2 hour session. Pickups during 1 year term are at $475 for up to 2 hour session. | Infomercials & DRTV are programs that direct you to call or visit a website to purchase. Informercials are generally 30-min programs. DRTV is shorter commercial advertisements. Rates are per script and are for short form :30 or :60 spots or long form infomercials. Includes cuts/versions and up to 10 phone numbers. Additional phone numbers are $42 per. |
| MNEMONICS (Example: Got Milk? Yahoo!!!, Let’s Go Places) | Rate Range | Notes |
| Average Rate | $1,000 - $50,000 | Mnemonic rates vary widely depending on brand and usage. Please seek help from a talent agent, union representative, or rate expert when negotiating. |
| Point of Sale (Gas Stations & Grocery Stores) | Rate Range | Notes |
| Usage is based on TV Broadcast | Use "TV Broadcast" Rates Above | Grocery stores, gas stations, and retail stores where a video promoting a specific product is being shown. Does not refer to voice over for automated check outs. Use same market size assessment to quote. |
| TV Commercial VO - Web Usage Add-On | Rate Range | Notes |
| Radio Broadcast (Terrestrial) | ||
| *All rates are for one spot only. Spot length :15 - :90. The rate is negotiable for multiple spots. Renewal option is existing rate PLUS 10%-20% of original rate. | ||
| *Note - Projects with usage including “all lifts/edits/versions” are becoming more common. This is not the norm, and while offering unlimited lifts etc does NOT deliver compensation for the value provided to the client, it IS something that you should know when quoting or determining which jobs to audition for. To combat this, you have options: to limit the number of lifts granted at the agreed upon rate, or limit the intended usage length. Either way, understand that granting unlimited lifts etc gives the client the ability to create entire campaigns from a limited number of sessions, and takes away fair compensation from the voice actor for the value that client is receiving in return. | ||
| Local Markets (1 City or State, NO Major Markets) | Rate Range | Notes |
| 3 Months | $250 - $320 | Usage is limited to the time period and market specified (Las Vegas, Cincinnati, San Antonio, Kansas). Does not apply to major markets (example: New York, Los Angeles, Chicago). For major market rates, see Regional and National sections. Radio Broadcast usage only. Does not include Internet/Web, or Social Media usage. |
| 6 Months | $350 - $400 | |
| 1 Year | $850 - $950 | |
| Regional Markets (Up to 4 States, International Only, or 1 Major Market) | Rate Range | Notes |
| 3 Months | $300 - $375 | Usage is limited to the time period and market specified. Rates for a single Major Market (New York, Los Angeles, Chicago) may be quoted like a regional market because of their large size. Rates may vary depending on size of specific Major Market. Consulting an agent is recommended to ensure proper rate. Radio Broadcast usage only. Does not include Internet/Web, or Social Media usage. |
| 6 Months | $600 - $725 | |
| 1 Year | $950 - $1,100 | |
| National (4+ States, NO Major Markets) | Rate Range | Notes |
| 3 Months | $450 - $600 | Usage is limited to the time period specified. Radio Broadcast usage only. Does not include major markets (New York, Los Angeles, Chicago). Does not include Internet/Web, or Social Media usage. |
| 6 Months | $800 - $950 | |
| 1 Year | $1,400 - $1,500 | |
| National (4+ States WITH Major Markets) | Rate Range | Notes |
| 3 Months | $600 - $750 | Usage is limited to the time period specified. Major markets may be included. Radio Broadcast usage only. Does not include Internet/Web, or Social Media usage. |
| 6 Months | $1,250 - $1,350 | |
| 1 Year | $1,500 - $1,700 | |
| *Worldwide Add-On | 3x National Rate | If a client wants "worldwide" usage, this easy multiplier will work. However, ask clients for specific geographic needs to ensure quoting a proper rate for the intended usage. |
| Radio Tag - Local (1 State) | Rate Range | Notes |
| 3 Months | $125 - $175 | No major markets included (ex: New York, Los Angeles, Chicago). Rate should reflect usage and usage period of the commercial spot the tag is being added to. Maximum of one year usage period per tag. If only tags are being recorded, a regular session fee of $300 applies for the first tag. Tags must come at the end of the spot and must be specific regarding date, time, location, etc. They cannot introduce a new product or add a new idea to the spot. Examples: “Sale ends Thursday December 16th at all participating locations ” is a tag. “Nancy’s pancake house is your destination for an amazing breakfast.” is NOT a tag. |
| 6 Months | $275 - $350 | |
| 1 Year | $375 - $450 | |
| Radio Tag - Regional (Up to 4 States or International Only, or 1 Major Market) | Rate Range | Notes |
| 3 Months | $175 - $225 | No major markets included (ex: New York, Los Angeles, Chicago). Rate should reflect usage and usage period of the commercial spot the tag is being added to. Maximum of one year usage period per tag. If only tags are being recorded, a regular session fee of $300 applies for the first tag. Tags must come at the end of the spot and must be specific regarding date, time, location, etc. They cannot introduce a new product or add a new idea to the spot. Examples: “Sale ends Thursday December 16th at all participating locations ” is a tag. “Nancy’s pancake house is your destination for an amazing breakfast.” is NOT a tag. |
| 6 Months | $325 - $450 | |
| 1 Year | $475 - $550 | |
| Radio Tag - National (4+ States, NO Major Markets) | Rate Range | Notes |
| 3 Months | $200 - $275 | No major markets included (ex: New York, Los Angeles, Chicago). Rate should reflect usage and usage period of the commercial spot the tag is being added to. Maximum of one year usage period per tag. If only tags are being recorded, a regular session fee of $300 applies for the first tag. Tags must come at the end of the spot and must be specific regarding date, time, location, etc. They cannot introduce a new product or add a new idea to the spot. Examples: “Sale ends Thursday December 16th at all participating locations ” is a tag. “Nancy’s pancake house is your destination for an amazing breakfast.” is NOT a tag. |
| 6 Months | $400 - $550 | |
| 1 Year | $575 - $675 | |
| Radio Tag - National (4+ States, WITH Major Markets) | Rate Range | Notes |
| 3 Months | $250 - $315 | Major markets may be included (ex: New York, Los Angeles, Chicago). Rate should reflect usage and usage period of the commercial spot the tag is being added to. Maximum of one year usage period per tag. If only tags are being recorded, a regular session fee of $300 applies for the first tag. Tags must come at the end of the spot and must be specific regarding date, time, location, etc. They cannot introduce a new product or add a new idea to the spot. Examples: “Sale ends Thursday December 16th at all participating locations ” is a tag. “Nancy’s pancake house is your destination for an amazing breakfast.” is NOT a tag. |
| 6 Months | $450 - $625 | |
| 1 Year | $675 - $775 | |
| *Worldwide Add-On | 3x National Rate | If a client wants "worldwide" usage, this easy multiplier will work. However, ask clients for specific geographic needs to ensure quoting a proper rate for the intended usage. |
| Automotive - Radio Broadcast | Rate Range | Notes |
| Tier 1 - National Brand Spots | Union Rate | Tier 1 automotive spots are major brand spots. Always will be Union and will be received via Agent or Management. |
| Tier 2 - Regional Tags | $75 - $200 per spot | Non-Union: Tier 2 automotive spots are regional tags placed at the end of existing national spots. Rate depends on agency and size. Rates are same for TV, Radio, or Digital Broadcast. Usage run directly correlates with ad sale for dealership. Usage length does not factor into rates. |
| Tier 3 - Local Dealer Spots | ||
| :30 & :60 | $150 - $200 per spot | Non-Union: Tier 3 automotive spots are single owner/dealer spots via ad agency or direct on-site. These are always local market only. Rates are the same for TV, Radio, or Digital Broadcast. Usage run directly correlates with ad sale for dealership. Usage length does not factor into rates. |
| :15, :10, :16 | $75 - $100 per spot | |
| Streaming Radio | Rate Range | Notes |
| See Digital Broadcast - Internet/Streaming Radio for Rates and Usage Terms | ||
| Radio Dramas | Rate Range | Notes |
| Non-Principal Actors | $400 - Half Day Rate Up to 4hrs | |
| Principal Actors | $860 - Half Day Rate Up to 4hrs | |
| PSA's | Rate Range | Notes |
| :60 or less | $500-$600+ | |
| Digital Broadcast | ||
| *All rates are for one spot only. Spot length :15 - :90. The rate is negotiable for multiple spots. Renewal option is existing rate PLUS 10%-20% of original rate. | ||
| *Note - Projects with usage including “all lifts/edits/versions” are becoming more common. This is not the norm, and while offering unlimited lifts etc does NOT deliver compensation for the value provided to the client, it IS something that you should know when quoting or determining which jobs to audition for. To combat this, you have options: to limit the number of lifts granted at the agreed upon rate, or limit the intended usage length. Either way, understand that granting unlimited lifts etc gives the client the ability to create entire campaigns from a limited number of sessions, and takes away fair compensation from the voice actor for the value that client is receiving in return. | ||
| Broadcast Paid Placement - Internet/Streaming TV (OTT): YouTube, Hulu, CBS, Social Media, etc. | ||
| Local Markets | Rate Range | Notes |
| 3 Months | $400 - $500 | Rates are per spot. Usage includes paid placement campaigns for Pre-Roll & Streaming TV, as well as social media, ads (Facebook, Instagram, Twitter, TikTok, etc.). Internal client website and social media use is included. Rate would be on high end of range if major markets are included (ie. LA, NY, Chi, etc.) |
| 6 Months | $800 - $1,000 | |
| 1 Year | $1,200 - $1,500 | |
| Regional Markets | Rate Range | Notes |
| 3 Months | $525 - $750 | Rates are per spot. Usage includes paid placement campaigns for Pre-Roll & Streaming TV, as well as social media, ads (Facebook, Instagram, Twitter, TikTok, etc.). Internal client website and social media use is included. Rate would be on high end of range if major markets are included (ie. LA, NY, Chi, etc.) |
| 6 Months | $1,050 - $1,250 | |
| 1 Year | $1,500 - $1,800 | |
| National Markets | Rate Range | Notes |
| 3 Months | $1,000 - $1,250 | Rates are per spot. Usage includes paid placement campaigns for Pre-Roll & Streaming TV, as well as social media, ads (Facebook, Instagram, Twitter, TikTok, etc.). Internal client website and social media use is included. Rate would be on high end of range if major markets are included (ie. LA, NY, Chi, etc.) |
| 6 Months | $1,800 - $2,500 | |
| 1 Year | $2,700 - $3,200 | |
| *Worldwide Add-On | 3x National Rate | If a client wants "worldwide" usage, this easy multiplier will work. However, ask clients for specific geographic needs to ensure quoting a proper rate for the intended usage. |
| Broadcast Paid Placement - Internet/Streaming Radio: Pandora, Spotify, Apple Music, Sirius XM, etc. | ||
| Local Markets | Rate Range | Notes |
| 3 Months | $350 - $400 | Rates are per spot (:06-:90 in length). Usage includes streaming radio (Pandora, Spotify, Apple Music, etc) and closed platforms (Sirius XM, iHeart, etc.) but NOT terrestrial. Internal client website and social media use is included. Rate would on high end of range if major markets are included (ie. LA, NY, etc.) |
| 6 Months | $400 - $500 | |
| 1 Year | $600 - $850 | |
| Regional Markets | Rate Range | Notes |
| 3 Months | $400 - $500 | Rates are per spot (:06-:90 in length). Usage includes streaming radio (Pandora, Spotify, Apple Music, etc) and closed platforms (Sirius XM, iHeart, etc.) but NOT terrestrial. Internal client website and social media use is included. Rate would on high end of range if major markets are included (ie. LA, NY, etc.) |
| 6 Months | $500 - $700 | |
| 1 Year | $750 - $1,000 | |
| National Markets | Rate Range | Notes |
| 3 Months | $500 - $750 | Rates are per spot (:06-:90 in length). Usage includes streaming radio (Pandora, Spotify, Apple Music, etc) and closed platforms (Sirius XM, iHeart, etc.) but NOT terrestrial. Internal client website and social media use is included. Rate would on high end of range if major markets are included (ie. LA, NY, etc.) |
| 6 Months | $1,000 - $1,250 | |
| 1 Year | $1,500 - $1,650 | |
| *Worldwide Add-On | 3x National Rate | If a client wants "worldwide" usage, this easy multiplier will work. However, ask clients for specific geographic needs to ensure quoting a proper rate for the intended usage. |
| Automotive - Digital Broadcast | Rate Range | Notes |
| Tier 1 - National Brand Spots | Union Rate | Tier 1 automotive spots are major brand spots. Always will be Union and will be received via Agent or Management. |
| Tier 2 - Regional Tags | $75 - $200 per spot | Non-Union: Tier 2 automotive spots are regional tags placed at the end of existing national spots. Rate depends on agency and size. Rates are same for TV, Radio, or Digital Broadcast. Usage run directly correlates with ad sale for dealership. Usage length does not factor into rates. |
| Tier 3 - Local Dealer Spots | ||
| :30 & :60 | $150 - $200 per spot | Non-Union: Tier 3 automotive spots are single owner/dealer spots via ad agency or direct on-site. These are always local market only. Rates are the same for TV, Radio, or Digital Broadcast. Usage run directly correlates with ad sale for dealership. Usage length does not factor into rates. |
| :15, :10, :16 | $75 - $100 per spot | |
| Non-Broadcast | ||
| Corporate & Industrial Narration | ||
| - Finished Minute Scale | Rate Range | Notes |
| 1-2 min | $350-$450 | Single video usage only. Includes editing and file naming/splits. DOES NOT include TV, broadcast, or any additional internet/web advertisement usage. Industrial can command higher rates based on complexity of industry or subject matter. |
| 3-5 min | $450-$550 | |
| 5-10 min | $600-$700 | |
| 10-15 min | $700-$800 | |
| 15-20 min | $800-$950 | |
| 20-30 min | $950-$1,250 | |
| 30-40 min | $1,250-$1,750 | |
| 40-60 min | $1,750-$2,350 | |
| - Recording Time Scale | Rate Range | Notes |
| Internal (Corporate/Industrial) | $525/1st hr, $262/hr after | Full Buyout Rate. Does not include editing or file naming/splits. Delivery of RAW audio only. |
| Pick Ups (per 30mins in session) | $260 | Rate is PER 30mins in pickup session. Flexibility allowed for short pickups or client relationship. Does not include editing or file naming/splits. Delivery of RAW audio only. |
| Retake-Entire Script 1st 60 mins | $525/1st hr, $262/hr after | Full Buyout Rate. Does not include editing or file naming/splits. Delivery of RAW audio only. |
| Retake-Entire Script Each Additional 30 mins | $260 | Full Buyout Rate. Does not include editing or file naming/splits. Delivery of RAW audio only. |
| Web Usage | ||
| - Web Video | Rate Range | Notes |
| Full Buyout | $500 - $1,000 | Rates are per video / script. Includes Product, Instructional, & Informational Videos up to 5 mins. Includes Explainer VO if public facing. Usage includes client website, YouTube channel, company social media sites, or any other online usage that IS NOT paid placement advertising of any kind. |
| - Digital Greeting Cards | Rate Range | Notes |
| Full Buyout | $750-$1,000 | |
| - Podcast | Rate Range | Notes |
| Intro/Outro | $300-$400 | |
| - YouTube Content | Rate Range | Notes |
| Narration: 3-5 Min Episodes | $750-$1,000 | 3-5 mins is approx. 500 - 1,000 words. Average Rate applies to channels with under 500,000 avg views. High Rate applies to channels with over 500,000 avg views. Add $250 per additional 250,000 avg views. |
| Channel Intro/Outro | $500-$2,000 | As Channel gains subscribers, make incremental increases in the rate. Set markers for how many subscribers the channel has every six months and increase rate accordingly over time. For a high volume channel with millions of subscribers, the ideal would be to build up to $1,000-$2,000. Note - YouTube vendors do not traditionally pay much, and they do not understand licensing fees or traditional rates as they currently exist in other genres of voice over. Starting with a base rate of $500 (especially for new channels) and then increasing the rate as the subscribers grow is the best approach. |
| Explainer Videos | Rate Range | Notes |
| Single Video - Up to 90 seconds | $300-$525 | Explainer videos are no more than 90 seconds long, are public facing, educate consumers, and focus on explaining a business idea or service. The content may be an explanation of what a specific product is or a how a service works. Rate listed is per video and includes usage on: company-owned website, YouTube channel, and social media platforms. Does NOT include Paid Placement for commercial broadcast and/or web usage including but not limited to: boosted posts, sponsored ads, pre-roll, mid-roll, or other web ads. After 90 seconds quote based on General Narration rates, Lobby Viewing Explainers (non-broadcast section) or Non-Commercial Web Videos (web usage section). 2-5 year usage is recommended. Does not include editing. |
| Bulk Per Video Rate | $250 per video with up to 175 words. Additional $50 for each 100 words thereafter. | |
| Kiosk Use (Non-Retail) | Rate Range | Notes |
| Full Buyout | $525/1st hr, $262/additional hr | Non-Retail references "not selling a product" - Museums, Zoos, Educational Kiosks, etc. |
| Lobby Viewing | Rate Range | Notes |
| Explainer | $525/1st hour, $262/hr additional | Video explainer about the service provider. Not selling a specific product. |
| Retail | Refer to TV broadcast rates | Selling a specific product or service. Rates should mirror TV broadcast rate range and usage terms. |
| Airport Announcement (Public Facing) | Rate Range | Notes |
| Airport Announcements Narration | $1,500 - $2,000 | If narrating for multiple airports, the first airport is at the stated rate. Each additional airport is $1,000-$1,500. Rates should be charged per year per airport. No in perpetuity usage. Rate covers up to 2hrs of raw recording time. Add $500/additional raw hour of recording. $250/half-hour for pick-up session(s) |
| Museum Tours - Corporate Educational | Rate Range | Notes |
| Principle Voice, Audio Tour (Industrial - CAT 1) | $451 1st hr / $132 each additional 30 mins. | Educational and training programs, public relations and promotional programs. Examples: Museums, libraries, classrooms - designed to train and educated. May include exhibitions. Usage in perpetuity. |
| Talking Statues, Exhibition Voices (Industrial CAT 2) | $503 1st hr / $132 each additional 30 mins. | Intended for the unrestricted exhibition to the public. Usage of 3 years. (Public locations) |
| Medical/Technical Narration | Rate Range | Notes |
| 1-2 min | $400-$500 | Rates are a guideline, rates should be adjustable within clients budget. Includes editing, file splits, naming, delivery, pick ups, etc. Free re-records up to 10% of total word count. Mistakes = Free. Studio & Production charges included in rates. Music, sfx, etc are extra |
| 3-5 min | $600-$700 | |
| 5-10 min | $700-$800 | |
| 10-15 min | $800-$900 | |
| 15-20 min | $900-$1,000 | |
| 20-30 min | $1,000-$1,400 | |
| 30-40 min | $1,400-$1,900 | |
| 40-60 min | $1,900-$2,400 | |
| Per Word Rates | $.25-$.50/wrd | |
| General Notes: Medical Narration | ||
| ~ Rates are a guideline and should be adjustable within clients budget. Includes editing, file splits, naming, delivery, pick ups, etc. Mistakes = Free. Studio & Production charges included in rates. Music, sfx, etc are extra | ||
| ~ Determine your own personal session minimum when recording. This would accommodate for session set up, script and performance preparation, file export, and clean up and delivery (which is the same regardless of session length). After your own personal minimum has been met, a rate range between $.25-$.50 per word is common depending on the complexity of the project and ease of working with the client. | ||
| eLearning | ||
| E-Learning | Rate Range | Notes |
| Per Word | $.20-$.35/wrd | Includes editing. $.25 per word is an average rate. $.35+ per word may be quoted for complicated or technical language. $.15 per word is acceptable if project is over 5 hours of material (over 50k words). 1 hr of work equates to 10k words. |
| Per Finished Min | $30-$55 pfm | Includes editing. $35 per finished minute is an average rate. Adjust as needed depending on quantity and complex/technical language. |
| Per Raw Hr | $600-$2,400 | RAW recording only. DOES NOT include any editing. |
| Per Finished Hr | $1,500-$3,300 | Includes editing. For smaller projects taking an hour or less to complete - $800 per 15 mins of finished audio is an average rate. |
| Directed Sessions | $.10-$.30/word + $150-$300/hr Session Fee for any session that exceeds 60 mins. | 1st 60 mins of directed session is included at no charge. Session Fee + per word rate for anything after 60 mins. |
| General Notes | ||
| ~ Determine your own personal session minimum when recording. This would accommodate for session set up, script and performance preparation, file export, and clean up and delivery (which is the same regardless of session length). | ||
| ~ File Splits - Charge $1/split regardless of quote type (pfw, pfh, etc) | ||
| ~ Usage only covers use for internal eLearning. When e-learning work is done for a company that sells these projects for profit, as opposed to internal training usage, negotiate a 1 year continuous sales usage contract. | ||
| Animation & Dubbing | ||
| Animation - Includes TV, Netflix, Hulu, Amazon, etc | Rate Range | Notes |
| Feature Film, Animation, Animated Series, Direct to DVD | $1,000-1,025 Session Fee per 11-22 minute episode. | Covers up to 4 hour session and includes 3 voices. Add 10% per additional voice provided per 10min segment. Usage for cable, streaming based platforms (Netflix, Hulu, Amazon Prime, etc), and channel apps (Disney NOW, Cartoon Network, Boomerang, etc). The rate covers usage on the streaming platform itself ONLY, and does not include additional internet/web usage. |
| Dubbing | Rate Range | Notes |
| Film/Animation | $75-$200/hr (2hr min) | Union Rate is $87/hr - Nextflix is $124.50/hr. Coalition of Dubbing Actors (CODA) recommended non-union rate is $125/hr with a 2 hr minimum. |
| Video Games / Toys, Games, & Mobile Game Apps | ||
| Video Games | Rate Range | Notes |
| Video Games | $200-$350/hr (2 or 4 hour min) | Full Buyout Rate. Vocally stressful sessions should be limited to 2-hour sessions. Common per session rate you may see is $500 for 1hr max session. |
| Video Games - Union | $825.50/session (up to 4hr session) | Vocally stressful sessions should be limited to 2-hour sessions. |
| *Under the new SAG-AFTRA Video Game contract (November 8, 2017), every video game is required to pay actors a bonus for each session worked. Don’t forget to keep track of these bonuses and to be sure that your employers pay them to you on or before the release date of the game. Over-scale payments are credited against your bonus unless your representative negotiates for them, so ask for them at the time of booking. IF YOU WORK YOU’RE DUE! 1 Session ($75) $75 - 2 Sessions ($125) $200 - 3 Sessions ($175) $375 - 4 Sessions ($175) $550 - 5 Sessions ($225) $775 - 6 Sessions ($225) $1000 - 7 Sessions ($275) $1275 - 8 Sessions ($275) $1550 - 9 Sessions ($275) $1825 - 10 Sessions ($275) $2100 - 11+ Sessions ($0) $2100. | ||
| Toys, Games, & Mobile Game Apps | Rate Range | Notes |
| Toys & Games | $500-$750 up to 2hr Session, $200 - $250/additional hr | For Buyout add $1,000 - $3,000 per product in addition to session fee. Buyout is for toy usage only. Includes usage to show toy speaking in a commercial advertisement featuring the product. |
| Toys & Games (Demo/Scratch Products) | $150 - $300/hr | Demo usage only (for invention companies or internal usage). NOT for product usage. |
| Mobile Game Apps - Non-Union (Character) | $300-$500/game | 1hr session max or $200-$300/hr (2hr min) | Up to 3-4 voices. $75-$100 per additional voice. Full buyout rate. Session fee may be hourly if recording from a game. Multiple games being recorded in 1 session needs to be charged separately with $300-$500 per game min. Vocally stressful sessions should be limited to 2-hrs. |
| Mobile Game Apps - Union (Character) | $825.50/Session | Up to 4hr session up to 3 voices. Rate is per game. |
| Mobile Game Apps - E-Learning Educational | $350-$400 for 1-5 finished minutes | $600 up to 10 finished minutes | Up to 3 voices. |
| Promo & Imaging | ||
| Radio | Rate Range | Notes |
| Local | $150-$300 | |
| Regional | $450-$600 | |
| National | $600-$850 | |
| Station Voice | Custom Retainer | Utilize rates to build retainer rate |
| TV | Rate Range | Notes |
| Local | $150-$200 | |
| Regional | $350-$500 | |
| National | $750-$1,000 | |
| Station Voice | Custom Retainer | |
| Trailers | Rate Range | Notes |
| Local - Small Market | $100 | |
| Regional - Medium Market | $325-$500 | |
| National - Large Market | $1,500-$2,000 | Union Scale Common |
| General Notes | ||
| - Rates are Per Spot --> When recording multiple spots in one session, you should be paid per spot | ||
| - Cable Station Promos are considered “no union” work so there is no conflict with SAG-AFTRA, and each station has its own unique rate card. It is highly recommended that you run Promo work through a talent agency so that they can negotiate appropriately for you. It will not conflict if you are a union talent as promo is considered non-jurisdictional. Talent can be booked on guaranteed contracts with individual stations, or on a per spot basis. Contracts are usually for one year, but some are two. | ||
| Audiobooks | ||
| Audiobooks | Rate Range | Notes |
| Union Scale - PFH | $150-$225/hr | Rate is per finished hour (PFH). This is a general rate for union contracts. Delivery is a clean punch record from home studio, no additional editing, clean-up, processing, or mastering. |
| Non-Union - PFH | $200-$500/hr | Rate is per finished hour (PFH). Includes production fees for hiring a professional to edit/master/proof (production add-on approx $75-$125/hr). If converting to union, additional fees may need to be charged to cover health and pension and paymaster fees |
| Per RAW Hr | $225/hr | RAW Narration only - NO editing at all. |
| Production Add-On | $75-$125/hr | This rate should be used for independent production - editing, proofing, mastering, etc. |
| Hybrid Agreemnt | $100/pfh plus royalty share | |
| ACX Info - ACX has 2 agreement types royalty share and royalty + stipend (or a hybrid agreement). Rates should follow the non-union pfh or hybrid rates. For total royalty share, pfh/hybrid rates are not in play. | ||
| IVR/Message-On-Hold | ||
| Direct Quote | Rate Range | Notes |
| IVR | $150 suggested minimum | RAW recording only. DOES NOT include editing. Editing should be an additional charge |
| $150 + $1/prompt - $200 + $5/prompt | ||
| $.08 - $.25/word, $50 - $200/hr | ||
| Message-On-Hold | $200 suggested minimum | RAW recording only. DOES NOT include editing. Editing should be an additional charge |
| $100/min suggested, $8 per 3-6 sentence paragraphs | ||
| Rates as a "Roster Talent" | Rate Range | Notes |
| IVR & Message-On-Hold | Production Houses average rates $10-$20/paragraph | |
| Others start @ $50 per half hour booth time | ||
| Cinema & Events - (Non-Broadcast) | ||
| Cinema Usage (1-3 States) | Rate Range | Notes |
| 1 Month | $300 | Non-Broadcast usage ONLY. Cinema usage only. |
| 3 Months | $425 - $550 | |
| 6 Months | $800 - $950 | |
| 1 Year | $1,200 - $1,350 | |
| Cinema Usage (4+ States) | Rate Range | Notes |
| 1 Month | $500 | Non-Broadcast usage ONLY. Cinema usage only. |
| 3 Months | $800 - $1,050 | |
| 6 Months | $1,600 - $2,000 | |
| 1 Year | $2,400 - $3,000 | |
| Event Video | Rate Range | Notes |
| 1 Year | $600-$700/1st hr, $300-$350/hr after | Non-Broadcast usage ONLY. Examples include conferences, concerts and live events. The client may use the video for up to one year and at as many conferences as they like. Usage is restricted to live events/conference use only. Does NOT include Trade Show usage or Sporting Events. See “Trade Show” rates. |
| Full Buyout | $2,000-$2,100/1st hr, $1,000-$1,100/hr after | Non-Broadcast usage ONLY. Examples include conferences, concerts and live events. The client may use the video indefinitely for conference or live event usage only. Does NOT include Trade Show usage or Sporting Events. See “Trade Show” rates. |
| Trade Shows / Sporting Events | Rate Range | Notes |
| Single Video Rate for Trade Show or Event - 1 Year | $600-$700/1st hour, $300-350/hr. after | Non-Broadcast usage ONLY. The client may use the video for up to one year and at as many trade shows or sporting events as they like. Restricted to trade show or sporting event usage only. |
| Full Buyout | $2,000-$2,100/1st hour, $1,000-$1,100/hr after | Non-Broadcast usage ONLY. The client may use the video in perpetuity at as many trade shows or sporting events as they like. Restricted to trade show or sporting event usage only. |
| Add Trade Show or Sporting Event Use (Non-Broadcast) to an Existing Buy | +20-30% of original session cost | Non-Broadcast usage ONLY. Add 20-30% on top of original session buy. Usage mirrors the original usage terms. So if the original buy was for 6 months, the 20-30% covers usage for usage for 6 months. If original buy was a full buyout, the 20-30% covers a full buyout. |
| Studio Fees & Editing | ||
| Studio Fees & Editing | Rate Range | Notes |
| ISDN/Source Connect | $25-$100/hr | Do not bill these separately --> Include in rates |
| Phone Patch | $10-$25/connection | |
| Editing - Breaths/Mouth Clicks/Sequencing | $25-$50/hr | |
| Pick Ups | Rate Range | Notes |
| Picks Ups needed Due to Voice Talent Error | Files should be re-recorded and sent to client free of charge | |
| Minor Pick Ups - Under 15 mins | $150 minimum or 50% of original rate. | |
| Major Pick Ups - Re-writes & Large Re-Records | $260/30 minutes in session | New session fee needed. Rate should be the same or similar to original hourly or flat rate. Talent may consider charging 50% of the original rate or 50% of original hourly rate. For commercial copy that has already aired, charge a full session fee for pick ups. $150 minimum. |
